International advertising

Define objectives before choosing channels

Different products, markets and buying cycles call for different channel combinations. We consider your business stage when discussing search, social media and professional platforms, and agree on the initial testing priorities.

Scope of services

• Campaign planning: define target audiences, markets, budget allocation and stage-specific metrics.
• Account support: coordinate permissions, business information and tracking configuration, subject to platform requirements and review.
• Campaign setup: plan keywords, audiences, campaign structure, copy direction and pre-launch checks.
• Testing and optimisation: test creative, targeting and pages, then refine campaigns using the results.
• Regular reviews: discuss lead quality, costs and conversion data to set priorities for the next stage.

Channels we can explore

Channels may include Google Ads, Meta (Facebook / Instagram), TikTok Ads, Microsoft Ads and LinkedIn. Selection depends on business suitability. Mentioning a platform does not imply an official partnership or authorisation.

What to prepare

• An introduction to your products or services, your website and relevant market context.
• Target countries or regions, your objectives and an indicative budget range.
• Existing advertising accounts, creative assets and historical data, where available.

Evaluating performance

We agree on relevant business metrics before work begins. Results depend on competition, the product, budget, creative and the post-click experience. Scope and fees are confirmed following a discussion of your requirements.